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The Valencia of 2004 is a forward-moving city that has developed
in economic and social terms more quickly than Spain’s
other main cities since 1994 and which has also experienced
even faster growth in the last five years. Various
studies point to the great strides the city has made
in the leadership spheres defined in 1999, particularly as
an Advanced Knowledge City. In specific terms, the strategy
has allowed the city to develop and move ahead, guiding it
towards specific spheres of leadership in Mediterranean Europe.
Implicit in this process is the need for renewal so as to
continue shaping the future. The progress of the city depends
on the setting of new goals.
Fundamental changes have also occurred around us and these
must be integrated into the city’s strategy. The most
important of these changes concerns the transition to the
Knowledge Society (Knowledge-Driven Economy, individuation
of social relations, the organisation of time, etc.) along
with the importance – in the case of Valencia –
acquired by aspects of intangible development.
Likewise, the successive phases of the city’s strategy
have seen a transition from strategic planning to strategic
urban development and management.
At the end of 2003 Valencia was announced as the venue for
the next America’s Cup, representing a new landmark
in the future development of our city. The new strategy must,
therefore, find a response to the challenges and objectives
the city has been set: to maximise the media, economic and
social impact of such an important event by concentrating
on additional activities and to ensure continued economic
and social development post-America’s Cup.
To sum up, the strategy now needs to be guided in a new direction
that fosters and consolidates the city’s current position
with regard to leadership spheres and its socio-economic development.
This must be achieved, however, through the new vision or
perspective of an advanced city in the information/global
or knowledge age, capitalising on the impact of the America’s
Cup and ensuring Valencia’s continuing progress after
the event so it can maximise the potential of this development.
The CEyD will take an active role in promoting the renewal
of this strategy, encouraging citizens to participate in and
debate the process through various channels such as the Foresight
Groups, committees and citizens’ forums.
+ More information about New Estrategy (Information in Spanish)
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